Brand NPS

How satisfied are consumers with my brand?

Country	Germany
Product Group	Hot Beverage Makers (Espresso Full Automatic)
Time Period	12 months to June 2023

Shoppers: 1,523,732 | Interviews: 997

Example:

Brand A's NPS score is higher than the competitor average, which means that the brand provides a positive experience for consumers. In turn this supports brand loyalty and the future potential for repeat and upsell purchases which will aid the achievement of budget targets.

A strong NPS score will also support the setting of more challenging budgetary targets.

NPS Score Development - Brand A (Quarterly)

NPS (Net Promoter Score) is calculated using a question of recommendation: to which extent people would recommend the brand to a relative, asking on a scale from 0 to 10. We identify people who are detractors, ie score from 0 to 6, and promoters, score of 9 or 10. And NPS = % of promoters - % of detractors.