Brand Loyalty and Migration

How loyal are current purchasers of my brand? Will customer loyalty help or hinder my growth ambitions?

Country	Germany
Product Group	Hot Beverage Makers (Espresso Full Automatic)
Time Period	12 months to June 2023

Shoppers: 1,523,732 | Interviews: 997

Example:

Overall loyalty for Brand A is higher than the market average, providing a solid base for future growth.

Targeting Brand B or Brand C shoppers with a targeted social media campaign will most likely create a higher conversion rate than targeting current Brand B shoppers.

How to read data: Example, In [selected year], 4% of consumers who had previously purchased Brand A has now bought Brand B, and 9% of consumers who had previously purchased Brand B have now purchased Brand A.