Market Performance

What is the current and immediate future performance of individual markets?

Is there growth momentum to carry into 2024?

Country	Germany
Product Group	Hot Beverage Makers (Espresso Full Automatic)
Time Period	12 months to June 2023

Example:

The Hot Beverage Maker market in Germany is currently in decline and sales are forecast to fall further. Brand A outperforms the market both in value and volume in 2023.

Keeping the current momentum, Brand A has the the ability to grow in vol/val despite challenging market conditions.

How are the online and offline markets developing?

Should more or less budget be assigned to online sales?

Example:

Omnichannel has further rebalanced towards offline but online continues to play an important role.

Driving Brand A's sales further offline creates incremental growth potential (+12 m€ value sales) when reaching market average split, while keeping good online performance.