Priority Matrix

Which are the key potential growth markets for your business?

In which markets should budget targets be set higher or lower to enable global growth?

Product Group	Hot Beverage Makers (Espresso Full Automatic)
Time Period	12 months to June 2023

DUMMY DATA

Priority Markets Matrix

Example:

Germany, Switzerland, France, Poland and Greece: growing markets, high brand share

Assign additional budget targets driven by market performance

Belgium, Italy, Romania and Hungary: declining markets, high brand share

Assign more modest additional budget targets, limited incremental market momentum

Other markets: varying market performance, low band share

Consider modest budget targets to reflect market conditions, or ensure a growth plan can be implemented locally

Further support
To provide further guidance at a country level, macro-economic data will also be provided for key markets. This will include (but is not limited to):

Consumer confidence
GDP
Inflation
Inflation forecast
Unemployment rate