Get the clarity and direction you need to make scalable growth decisions

To navigate stagflation and set your brands up for better times beyond, you need a full-funnel strategy that’s relevant to both the short- and long term. This ensures you effectively deliver products and features that consumers want while building lasting brand connections that reach more consumers and stimulates growth in the long term.”

Gonzalo Garcia Villanueva, GfK’s Chief Marketing Officer

We’ve designed Growth Architect to deliver the evidence and insights marketers need to make the bold decisions that drive growth. It shines a light on consumer complexity to reveal scalable growth opportunities — ensuring you uncover, size and prioritize them effectively. This ensures your strategic plans position your brands to activate growth across the funnel and unlock incremental gains into the future.

Backed by proprietary science and data, it simplifies your decision-making with the help of intelligent, data-driven segmentation.

Breaking new ground, GfK Growth Architect lets you invest intentionally in a dual growth strategy that helps you meet your present objectives while stimulating long term gains.